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About Us

Welcome to Bluebell’s Burrow. I’m so glad you found our little Burrow and I hope you enjoy your visit.

As a Children’s Occupational Therapist (OT), I’ve long held a professional and personal interest in the development of children through play. Owning a small - growing! - business selling toys that inspire children’s imaginations was a dream that became reality in 2015, when I set up Bluebell’s Burrow while on maternity leave with my second child. I’d always loved Maileg matchbox mice and bunnies - who doesn’t?! - and knew that these adorable toys would be a bestseller if I got everything else right!

It took just over 2 years of early mornings, late nights and for my house to be completely overtaken by Maileg boxes before I began to make enough of a profit to be able to leave my job in the NHS as an OT to focus on Bluebell’s and set up my private OT practice.

A lot has changed over the years, especially since Covid.  I completely outgrew the house (even the two sheds we put up in the garden), so the Burrow has relocated to a local warehouse where they box up and send out all your lovely orders, giving me more time to develop my business with a wider variety of products, which I love. I had to stop OT work during Covid but I’ve recently started to see a few local children, which I’m so pleased about as I really missed it.

My hope is that Bluebell’s Burrow is a place where you can find quality toys that encourage imaginative play in the children in your lives. We pride ourselves on providing service with a personal touch - take a look at some of our customer testimonials. I’m also proud to say Bluebell’s supports two local charities -  Foal Farm and Friends for Families - so purchasing from us helps them. Take a look at our Charities We Support page for more information.

I'm always happy to answer any questions you may have or just to have a chat - please message me on Instagram or email me at   If understanding the sizing of Maileg products is proving tricky, hop on over to the handy sizing guide to help.  I've also created a list of FAQ's

If you'd like to find out more about our products, read tips on child development or just see cute bunny and mice photos, do follow me on Instagram and sign up to our regular newsletter.  You might also like to learn more about our exciting new loyalty scheme !

Thank you for visiting our Burrow. We hope you, your friends and family enjoy our products for many years to come.

With love
Bonnie & Bluebell x

PS Bluebell's Burrow was named after our first cat "Bluebell" who was a big character and we miss very much.


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